Most analytics hand every deal to the final Google ad. MarqIQ captures the first real touch — the Forrester mention, the podcast, the Slack community, the press hit — and pushes it straight into your CRM. You set it up in an afternoon with Google Tag Manager. No engineer required.
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Hundreds
of analyst firms, press outlets & communities recognised automatically
21
integrations across CRM, marketing, ads & data tools
< 1 min
from form submit to showing up on your dashboard
0
lines of code to deploy — it lives in Google Tag Manager
The problem
The board asks which channels are working. Your dashboard credits the last Google click — for a deal that really started when someone read about you in an analyst report eight months earlier, lurked in a community, and only then searched your name. Last-click attribution quietly erases everything that built the trust. MarqIQ keeps the whole story.
Recognises the channels last click ignores
Honest attribution that fits the stack you already run — not another dashboard to babysit.
First touch that actually sticks
We grab the very first source someone arrived from and hold onto it — even after twenty more visits. Last touch is still there too. You just stop pretending it tells the whole story.
It already knows your channels
MarqIQ recognises the analyst firms, trade press, podcasts and communities that move B2B deals. So "direct / none" stops quietly swallowing your best work.
Lands in the CRM you already use
Every touch shows up in HubSpot, Salesforce, Marketo or Pardot as clean fields your team can report on. No CSV exports. No warehouse project.
Live in an afternoon
Drop one script into Google Tag Manager and you are collecting. No release train, no engineering ticket, no FTP.
One workspace per brand
Running five sites or a dozen client accounts? Keep them cleanly separated, each with its own rules, fields and reporting.
Tells you when something breaks
If a form stops sending data, MarqIQ flags it on the dashboard — instead of letting a month of attribution vanish before anyone notices.
Pipeline influence · last 90 days
Where your deals really started
The top three are exactly what last-click attribution throws away. Illustrative view.
Create your workspace
Sign up and set up a brand workspace. A minute, tops.
Connect your tools
Link GTM and your CRM with API keys. We auto-discover the fields.
Check the fields
We scan for the UTM fields you need and flag anything missing — create them in one click.
Deploy and watch
Push the script live through GTM. First touches start landing the same day.
Set up your first workspace free. Connect a tool, drop the script into GTM, and the first touches start landing the same day.
Start for free