Product tour

Every screen inside MarqIQ

No feature grid. The actual screens your team opens — what the attribution report shows, how the CRM setup runs, and where the source finally lands. Every screen below carries invented sample data, labelled as such.

Data Audit

Point it at your pipeline file and get the read in seconds

Import an opportunity export and MarqIQ audits it before you build anything on top: how many deals, what closed, what it was worth, how much of the amount column is even populated, and how far deals actually progressed.

Win rate, duplicate IDs, amount coverage, marketing-sourced and marketing-influenced share, created and close ranges, and stage progression reach across every stage the file contains. Exportable.

marqiq.theinhousemarketers.com

Sample data
Studio
Data Sources
Data Models
Field Catalog
Reports
Dashboards
Analytics
Influence

Google Sheet 1FijaA2O

Google Sheet · 350 rows · 40 columns · last imported 08/09/2026, 22:18:12

Mapping
Data Audit
Suggested Reports (18)

The pre-flight read on this file — computed fresh from its rows.

Export report

Total opportunities

350

Opportunities won

136 · $9,960,000

Opportunities lost

70 · $4,634,000

Open opportunities

144 · $9,906,000

Win rate

66%

Columns mapped

20 / 40

Duplicate IDs

0

Amount coverage

100%

Total value in file

$24,500,000

Average deal size

$70,000

Marketing-sourced

350 · 100%

Marketing-influenced

350 · 100%

Outcome mix

136 won ($9,960,000) · 144 open ($9,906,000) · 70 lost ($4,634,000)

Funnel — stage progression reach

Deals that ever reached each stage.

Meeting Booked

350

Validate Lead

322

Discovery

300

Scope

273

Solution Validation

246

Solution Proposal

222

Negotiate/Verbal Select

196

Order Pending

167

Won Contingent POV

145

Closed Won

110

Closed Lost

70

The MarqIQ Data Audit on an imported opportunity file: total opportunities, won, lost and open with their values, win rate, column mapping, duplicate IDs, amount coverage, marketing-sourced and influenced share, plus the outcome mix and stage progression reach across the funnel.

Attribution & Journeys

The report that ends the “which channel worked?” argument

Switch between six attribution models over the same data and watch the credit move. Leads, top channel and top campaign recalculate with the model, so you can see how much of a channel’s case rests on last-click.

First Touch, Last Touch, Linear, Time Decay, U-Shaped and W-Shaped, across monthly through yearly periods with source and medium filters. Prebuilt Analytics also covers Buyer Journey, Funnel Analytics and CRM & Sources.

marqiq.theinhousemarketers.com

Sample data
Studio
Data Sources
Data Models
Field Catalog
Reports
Dashboards
Analytics
Influence

Prebuilt Analytics

Attribution, buyer journey, and funnel analytics across all channels.

OverviewAttributionBuyer JourneyFunnel AnalyticsCRM & Sources

Data pipeline healthy · 1,284 submissions, 13,049 CRM contacts

First TouchLast TouchLinearTime DecayU-ShapedW-Shaped

100% credit to the last channel before conversion.

MonthlyQuarterlyHalf-YearlyYearlyCustom
Source ⌄Medium ⌄

1,284

Total Leads

vs prev period

linkedin

Top Channel

Last Touch attribution

q3-revops

Top Campaign

107

Avg / Period

leads per period

Leads by Channel

Last Touch attribution · 1,284 total submissions

OctNovDecJanFebMarAprMayJunJulAugSep
MarqIQ Prebuilt Analytics on the Attribution tab, with six attribution models — first touch, last touch, linear, time decay, U-shaped and W-shaped — total leads, top channel, top campaign and average per period, plus leads by channel over time.

Tool Operations

Your CRM configured in three steps, not three weeks

MarqIQ checks which tracking properties already exist in HubSpot or Marketo, creates the missing ones, adds them as hidden fields to the forms you pick, then builds the native workflow that locks First Touch in place.

17 standard properties — 9 Most Recent, 8 First Touch — created in a “UTM Tracking” group. The workflow is HubSpot-native, so it keeps running whether or not anyone opens MarqIQ.

marqiq.theinhousemarketers.com

Sample data

Source Tracking Implementation

The full setup in one guided flow: create the UTM fields, add them as hidden fields on your forms, then create the workflow that locks in First Touch.

HubSpotMarketo
1Create UTM fields
2Hidden fields on forms
3Tracking workflow

MarqIQ's tracking properties in HubSpot — anything missing gets created in one click, in a “UTM Tracking” group.

UTM Source (Most Recent)

utm_source_most_recent
Exists

UTM Medium (Most Recent)

utm_medium_most_recent
Exists

UTM Campaign (Most Recent)

utm_campaign_most_recent
Exists

UTM Source (First Touch)

utm_source
Exists

UTM Medium (First Touch)

utm_medium
Will be created

UTM Campaign (First Touch)

utm_campaign
Will be created

Most Recent · 9 fields  ·  First Touch · 8 fields

Create 2 missing fields
The MarqIQ Source Tracking Implementation flow for HubSpot: a three-step guided setup that creates the UTM tracking properties, adds them as hidden fields on selected forms, and builds the native workflow that locks in First Touch.

Home

Whether tracking is actually landing, at a glance

The first screen after login answers the only question that matters on day two: is the data arriving? Capture quality is measured against real submissions, not assumed.

Source and medium capture rates over 30 days, script version and GTM deployment state, field mappings and active URL rules — all computed from your own submissions, with a guided checklist until setup is done.

marqiq.theinhousemarketers.com

Sample data

Welcome back, Alex

Here's an overview of your MarqIQ workspace

3

Integrations

of 21 tools connected

34

Field Mappings

UTM fields configured

1

Tracking Rules

URL patterns active

v4

Script Version

Live in GTM

Integration Status

3 connectedManage ↗
GT

Google Tag Manager

Connected
HS

HubSpot

Connected
MK

Marketo

Connected

18 available to connect

SalesforceZoho CRMPipedriveMicrosoft DynamicsPardot (MCAE)MailchimpSalesforce Marketing CloudAdobe CampaignGoogle AdsMeta AdsLinkedIn AdsGoogle Analytics 4SnowflakeCustom API

Get started

3/4

Next step

See your first influence insight

Open Influence Report →

Connect a marketing tool

Install your tracking script

Capture your first submission

4

See your first influence insight

Script Capture Quality

How well your tracking script is capturing attribution data

1,284

total submissions (30 days)

Source captured

Medium captured

96%

Avg coverage

The MarqIQ Home screen after logging in: connected integrations out of 21 available tools, UTM field mappings, active tracking rules, the live script version, integration status per tool, the guided get-started checklist, and script capture quality showing source and medium capture rates.

Integration Audit Report

See how bad it is before you change anything

A shareable audit of the data already in your CRM: which of its own fields are half-empty, how many contacts are duplicated, and what campaign activity actually ran. Useful on day one, and useful again in three months as proof it improved.

Completeness across every contact property the tool exposes — Original Source, Latest Source and their drill-downs, Lifecycle Stage, Contact Owner, Lead Status — against a real record count, plus live email, form, page and deal activity. Prints to PDF.

marqiq.theinhousemarketers.com

Sample data

Integration Audit Report

Field completeness, campaign activity and automation posture for a connected tool — ready to share.

MarketoHubSpotLast 30 days ⌄⟳ Generate

HubSpot · Last 30 days

Connected

Last sync: 7 Sept 2026

Synced records: 4,318

Field mappings: 17

Emails sent

38

104,882 recipients

Form submissions

1,284

24 forms live

Page visits

68,410

page views

Deals created

96

$1.24M

Active automations

7

2 inactive

Landing pages

12

9 published

Data quality basics

212

Duplicate emails

38

Missing email

4,318

Records checked

Duplicates count extra records sharing an email. Both are the usual first cleanup targets before attribution reporting.

Field completeness — Contacts

4,318 records

Email

99.7% (321)

First Name

68.6% (221)

Last Name

68.3% (220)

Phone

0% (0)

Company

39.8% (128)

Job Title

27% (87)

Lifecycle Stage

100% (322)

Contact Owner

75.2% (242)

Original Source

100% (322)

Original Source Drill-Down 1

99.7% (321)

Original Source Drill-Down 2

86.3% (278)

Latest Source

100% (322)

Latest Source Drill-Down 1

99.7% (321)

Latest Source Timestamp

100% (322)

First Page Seen

27% (87)

Recent Conversion

26.7% (86)

Lead Status

4.7% (15)

View all 145 fields

The MarqIQ Integration Audit Report for HubSpot: emails sent, form submissions, page visits, deals created, active automations and landing pages, alongside duplicate and missing email counts and field completeness across the connected tool's own contact properties.

Intelligence Cloud

One record per human, across every system

Identity resolution joins the same person in your CRM, spreadsheets and warehouse, scores the quality of every profile, and shows exactly which gaps are worth filling.

Completeness, validity, freshness and consistency scored per profile with a grade distribution. Premium enrichment vendors run on accounts you connect; values are written back under precedence rules you set.

marqiq.theinhousemarketers.com

Sample data
Overview
Customer 360
AI Enrichment
Data Quality
Normalization
Duplicates
Sync & Governance
Intelligence Cloud

Marqiq Intelligence Cloud

The intelligence layer between your CRM, marketing, analytics & revenue systems — enrich, normalize, govern and sync customer data from one place.

3,904

Unified Profiles

4,318 source records

612

Cross-System Matches

resolved across systems

148

Normalization Suggestions

values to standardize

3

Connected Sources

HubSpot, Marketo, GTM

13,049 records synced — full database, every sync · focusing on 3,904

Focus filters choose what gets enriched, normalized, scored and reported on.

Overall Data Quality

Average across all unified profiles

Excellent: 65Good: 249Fair: 15Poor: 0

Enrichment Opportunities

1,842

Missing Phone

906

Missing Company

1,213

Missing Title

284

Free Email

Connect a data provider on the AI Enrichment page to fill these gaps with exact-match data automatically.

The MarqIQ Intelligence Cloud overview: unified profiles resolved from source records, cross-system matches, normalization suggestions, connected sources, an overall data quality score with its grade distribution, and the enrichment gaps waiting to be filled.

AI Answer Visibility

Not just whether AI mentions you — what to do about it

Buyers ask ChatGPT for a shortlist before they ask Google. MarqIQ finds the buyer questions where the assistants do not name you, then tells you what to publish, amplify or pitch to change that.

Each recommendation carries a modelled estimated lift and the exact prompts and engines behind it, so you can see which unanswered question it is meant to win. Prompts stay brand-free, so the measure is whether answers raise you unprompted.

marqiq.theinhousemarketers.com

Sample data
Overview
Prompts
Citations
Recommendations
AEO

Recommendations

What to create, update, amplify and pitch so AI answers start including you — drawn from the prompts where they currently don't.

All (8)
Owned content (7)
Social amplification (1)
Outreach (0)
Completed (0)

Title

Est. lift

Type

Comprehensive Guide to Selecting a B2B Attribution Tool for RevOps Teams

Publish an in-depth buyer’s guide detailing selection criteria, evaluation frameworks and key deliverables. Structuring clear evaluation tables and decision trees helps AI engines parse you as the definitive authority.

+25%

Net new content

LinkedIn Executive Thought Leadership Series on Attribution Selection

Repurpose the evaluation criteria into a multi-part carousel and post series targeting RevOps leads and SaaS CMOs. Social signals on B2B topics feed semantic web indexers.

+25%

Social amplification

Marketing Operations Optimization Masterclass

Produce an authoritative guide on auditing, scaling and streamlining the marketing operations stack for growing SaaS companies.

+12.5%

Net new content

CRM and Marketing System Integration Blueprint for Lead Conversion

A step-by-step technical guide explaining how to sync CRMs with marketing automation to close attribution loops. Detailed data-mapping tables make this ripe for direct answers.

+12.5%

Net new content

What's driving this recommendation

In the latest visibility run, AI answers to these buyer questions did not mention you. Winning them is what the estimated lift models.

How do I choose a B2B attribution tool for a SaaS company?

Groq — no mentionChatGPT — no mentionGemini — no mention

What should I look for in marketing attribution software?

ChatGPT — no mentionGemini — no mention
The MarqIQ AEO Recommendations screen: what to create, update, amplify and pitch so AI answers start including your brand, drawn from the tracked buyer questions where ChatGPT, Gemini and Groq did not mention you, each with a modelled estimated lift.

Straight answers

What does MarqIQ do?

MarqIQ captures the true source of every lead and writes it onto the contact record inside your CRM. It creates the UTM tracking properties in HubSpot or Marketo, adds them as hidden fields on your forms, builds the native workflow that locks in First Touch so a later visit cannot overwrite it, and reports attribution across the full customer journey.

How is MarqIQ different from Google Analytics?

Google Analytics reports on sessions. It cannot tell your sales team that the lead they are calling arrived from a LinkedIn ad in March, because that fact never reaches the CRM. MarqIQ writes First Touch and Most Recent attribution onto the contact record itself, so the source travels with the person through to closed-won and can be reported against pipeline.

Which tools does MarqIQ integrate with?

Twenty-one integrations across CRM (HubSpot, Salesforce, Zoho, Pipedrive, Microsoft Dynamics), marketing automation (Marketo, Pardot, Mailchimp, Salesforce Marketing Cloud, Adobe Campaign, Adobe Journey Optimizer), advertising (Google Ads, Meta Ads, LinkedIn Ads), analytics (Google Analytics 4), warehouses (Snowflake, BigQuery, custom APIs) and web tracking through Google Tag Manager.

Does setting up MarqIQ need a developer?

No. The tracking tag deploys into your own Google Tag Manager container in one click, created switched off so you can review it before publishing. The CRM properties, hidden form fields and first-touch workflow are all created for you through each tool’s own API.

What attribution models does MarqIQ support?

First touch, last touch, linear, time decay and U-shaped, calculated over the full touchpoint timeline rather than a single click. The Influence report additionally surfaces analyst, press and community touches that generic UTM tools discard.

Can MarqIQ track whether AI assistants mention our brand?

Yes. AI Answer Visibility runs your tracked buyer questions against ChatGPT, Gemini, Perplexity and Claude using API keys you connect, then scores how often the answers name your brand, the sentiment of those mentions, your share of voice against competitors, and which sources the engines cite.

See it with your own data

Connect one tool and run the audit. You will know within an afternoon how much of your lead source data is missing — and that report is yours whether you stay or not.

Start 14 days free See plans and pricing

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